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Content optimization for SEO, i.e. how to use keywords?

You already have your keywords selected and don’t know what to do next? Only the correct use of phrases can help you achieve success. In our guide, you will learn where to place keywords on the page and what SEO principles you should follow when optimizing.

How to choose keywords for SEO?

The first step to the correct optimization of content in online positioning is to choose keywords that will help you reach the selected target group and achieve the intended business goal. This is a very important and complex procedure.

In this article, we will only focus on the topic of dividing key phrases into individual subpages, optimizing content for keywords and general rules that should be followed in SEO. To be able to go through this stage, you need to have the right keyword list selected. So, if you don’t know how to choose SEO keywords, check out our previous articles first.

Where to put keywords? Breakdown of phrases into subpages

The group of keywords you choose should not be used schematically on each subpage. In order to achieve the best SEO results, you need to group the prepared phrases in terms of subpages, this is especially important in the case of SEO of an online store. Other phrases should be placed on the home page, in the selected product category, as well as on the product page itself. Let’s analyze this using the phrase breakdown for a hat shop as an example.

Keywords on the home page

On the home page, put general, most competitive phrases. This does not guarantee that you will achieve high positions in search results very quickly, but it does allow you to plan your SEO strategy well. In addition, in this way you will make Google be able to flawlessly define the profile of your business and correctly index your website. The phrases you can post on the homepage are, for example, “hats”, “hat shop”, “Jakarta hat shop”.

Keywords on the main product categories

For the main categories, have phrases that represent your product groups. They should be a bit more detailed than those on the home page. An example for the main category may be the phrases “women’s hats”, “men’s hats”.

Keywords in product subcategories

Product subcategories should include phrases that are a bit more specific, long tails (3-5 word phrases) will work great in this case. Long tail phrases are much easier to rank for high positions in search results because they are less competitive. At the same time, they help to strengthen the position of general phrases, and also have a high impact on conversions. An example of such a phrase would be “Felt woolen hats”.

Keywords on product pages

The product subpage is where you should put the most detailed phrases. In keywords, you can include product names, models, and detailed characteristics. It is easier to position the page for such phrases. For example, a phrase that you can put on a subpage of a product is “women’s wide-brimmed hat”. Remember that in this case we are analyzing an online hat shop as an example, but you can also treat your blog as a subpage and use long tail phrases there.

Additionally, you can use special tags on the website to supplement your group of phrases with additional information. In tags, you can include product information such as: color, style, size, material, etc.

Where to put keywords? The most important place on the site

When creating your website, you also need to know exactly where to put your phrases – this applies to homepages, subcategories and subpages. Make sure your most important keywords are in the following places:

– Title, – Subpage address,
– The headings (mostly in the H1 header, but H2-H6 are also important),
– The content of the page (including highlighted fragments on the page),
– Alternative descriptions of images and graphics,
– Anchors of links.

Remember to abuse the use of keywords. Place them on your website in such a way that it looks natural. Keyword stuffing has long been recognized by Google as one of the basic SEO mistakes. This way, you can lower the reach of your website, instead of increasing its visibility.

Content optimization for SEO. How do I put keywords on my blog?

When you run a blog, you need to know how to create content that meets SEO recommendations. Your goal should not be to put as many words as possible in the text, but to carefully place them strategically. Remember that in SEO, quality is more important than quantity.

Keywords in the body of the article

In your blog article, include keywords in their unaltered (e.g., women’s hat) and altered form (e.g., women’s hat). Use both the plural and singular phrases, as well as synonyms and similar terms (e.g. headgear). Remember also that the higher the keywords are in the website code, the better. It is worth highlighting some content in the article in bold – this way you will make the article more readable for the user and take care of SEO. You can also highlight passages that contain keywords in this way. This is a good practice, but as long as it is not abused and is not only used to underline keywords in the text. When highlighting the content, focus on highlighting the most important parts in terms of content.

Keywords in the title of the article

The title is a very important place for your phrase, so from the group of keywords for a given article, select the most important ones and put them in it. Remember that the closer you place a given keyword to the beginning of the title, the greater its value in relation to SEO. Also remember about the uniqueness of the titles and their length. A well-structured title should be in the range of 50-70 characters with spaces.

Keywords in headers

Use different headings from H1 to H6 in your blog content. However, there is no need to use all the headings in your articles, focus primarily on the H1-H3 headings. Use headings hierarchically, most of them can be repeated many times. Only the H1 heading can appear only once in an article. Remember that the higher your headline, the more important it is, so include your most important keyword in H1. It is also a good idea to include phrases in other headings, but you should focus on making them accessible to users – legible and clearly indicating the content of the paragraph. Sometimes it is better to give up the keyword placement in favor of the quality of the text.

Keywords in the “alt” attribute

Optimizing your content for SEO includes not only paying attention to the text, but also other elements of the article, such as photos. Google algorithms cannot read images yet, so they process the information contained in alternative descriptions. Therefore, if possible, include the most important keywords in the “alt” tag.

Keywords in the url

Don’t forget that your URLs should also be SEO optimized. URLs that do not contain session IDs and contain keywords are considered SEO-friendly. The address should clearly inform about what is in the article, but at the same time should not be too long. Remember that CMS usually automatically generates a URL based on the title of the article, so you need to modify it. For example, if you write an article titled “How to Wear a Lady’s Hat? TOP 10 most fashionable styles ”, the system will automatically generate an address.

3 important rules for optimizing content for SEO

In order for the content optimization for SEO to be correct, you cannot focus solely on the selection of keywords and their use. There are other important factors in SEO, the omission of which will prevent you from achieving the assumed success.

Moderate content optimization for SEO

Many people still believe that intensive SEO will bring them faster results. However, Google has long been paying attention to the fact that the content is natural and geared to the needs of the customer, and not to the actions of robots. Create content in such a way as to maintain a balance between what web users expect and what search engines appreciate. What does this mean exactly? Use keywords in your content, but don’t focus on putting as many of them as possible in your article – weave them naturally into your content. A similar rule applies to headings – first of all, they should be legible and understandable, the priority should not be to put phrases in them. It is also a mistake to focus too much on the use of bolds in the text. Do not emphasize only those parts that contain keywords, let alone emphasize the keywords themselves in the text. Try to look at your article from the level of the potential recipient, not the search engine. Think about what will make the user decide to stay longer on your website – Google appreciates this approach to optimizing content on your website the most.

Quality in content optimization for SEO

One of its priority goals is to promote content that is valuable to users. Already in 2011, he introduced the Panda algorithm, whose task was to limit the visibility of websites whose content is weak. Therefore, Google pays special attention to the fact that the website does not contain:

– poor quality content
– automatically generated content,
– keyword stuffing,
– content of little value to users,
– duplicate content (inside and outside the site),
– spam,
– misleading content,
– out of date information

Make sure that the above problems do not occur on your website. Remember also that for Google, the quality of content is primarily manifested in a skillful response to customer needs. Therefore, try to write long, exhaustive blog entries. Help the user find an answer to a question that bothers him, find a solution to the problem.

Uniqueness in content optimization for SEO

To achieve high positions in search results, you need to make your content unique, but don’t limit this tip to just avoiding duplicates. Of course, eliminating duplication of content inside and outside the page is a very important element, but Google looks at it a little wider. Search engines try to display diverse content to their recipients to ensure that they will find exactly what suits their personal needs on the web. There is nothing wrong with checking the actions of your competitors, you can also get inspired, but never copy them.

Attention! What to do with product descriptions from manufacturers? It is not difficult to get unique descriptions on the home page, in the main categories, on the blog, a much bigger problem arises when working on the descriptions of products that you get to manufacturers. These are repetitive descriptions that appear on various websites selling the same products. You can assume that the best solution is to make all descriptions unique. However, for thousands of products, the amount of work involved would simply be an excess of form over content. However, you can decide to develop individual descriptions for individual, most important products. Observe the actions of the competition – the more unique descriptions they have, the stronger their market position will be. What if changing descriptions is not possible? Take advantage of other opportunities to enrich your product page with unique content:

– Allowing users to add product reviews.
– Showing similar products – This is only a partial solution to the problem, as you continue to display product snippets with descriptions that are not unique.
– Adding information about the technical parameters of products – you can add, for example, a table with a list of technical parameters on the website, you can also add a short introduction.

Content optimization for SEO, i.e. how to use keywords? Summary

Optimizing your content for SEO requires a detailed strategy to bring the desired results. By acting chaotically and adding as many keywords as possible to your website, you will achieve the opposite effect. Try to follow our tips and observe the effects.

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