Although good content marketing is the key to success and one of the SEO ranking factors, many entrepreneurs and website and store owners still do not use its full potential. This is a mistake because, according to research, content marketing brings up to three times more customers than Google Ads advertising. Let’s check what myths about content marketing are circulating among website owners and e-commerce businesses and how they affect website SEO.
The role of content marketing in internet marketing and SEO
Content marketing is a very effective method of supporting SEO and influencing customer purchasing decisions. However, to achieve the intended results, your content must stand out. Why is content important in SEO and internet marketing in general? Because:
– can influence customers’ purchasing decisions,
– contain key phrases that are important for the positioning of websites and online stores,
– they build your image as an expert in the industry,
– can increase trust in your brand,
– affect the effects of SEO strategies.
Remember, however, that the content alone is not enough for positioning – SEO is an extensive process that consists of many activities. Let’s find out what myths and harmful beliefs are ruining your marketing strategy and the effectiveness of SEO and internet marketing.
1. The myth of content marketing: The more content on a page, the better
A large amount of content is important in website positioning, because the more content, the more keywords you can naturally include in it. However, that doesn’t mean you can create unlimited low-quality content. On the contrary, a large amount of content that is of no value can frustrate the user. Therefore, in many cases, instead of creating new content, it is worth optimizing and expanding the existing content. This is especially true for company blogs. This can be done, for example, by combining two smaller articles on the same topic into one larger and complex material that addresses a given issue comprehensively. It is therefore a myth that the more content you have on the page, the better it is for SEO and sales.
2. The Myth About Content Marketing: Content marketing is cheap
Good content marketing is not cheap, so if you want to build sales in the long term, invest in high-quality content marketing, even if it costs more than you expected. Why is it worth it? Because content that is written in the language of benefits, tailored to your audience, is much more effective than cheap, low-quality content. Remember – quality costs money. Why isn’t content marketing cheap yet? Because it never really ends. If you want to achieve good SEO results, you need to constantly develop content on your website. It is an activity that requires regular work and dedication of time. Nevertheless, it pays off because valuable blog, product and advice content can generate a lot of sales leads.
3. Content myth in SEO: Anyone can write effective content for a website
Do you think anyone can create content for your website as long as they can write? This is one myth that is repeated often and has little to do with the truth. To get high-quality content on your website, you need to think carefully about choosing an SEO agency or freelancer copywriter. Not everyone who can write will be able to reach your customers. Therefore, in the process of selecting a content marketing specialist, take into account:
– experience in creating content for a given industry (this is especially important in the case of technical industries,
– the person’s style,
– comfort of cooperation – does the selected specialist reply to messages and stay in constant contact, or ask for detailed information that may help him create content for your website.
4. The myth about content marketing: The website owner does not have to be involved in creating the content
Both the agency and the content marketing specialist working as a freelancer are responsible for creating effective content. Many entrepreneurs feel they don’t need to be involved in content marketing. This is a myth and a mistake that can cost you a lot. The involvement of the entrepreneur and the owner of the business or online store is necessary because:
– the entrepreneur knows his offer best,
– the entrepreneur is best able to determine who he wants to reach with his offer,
– the business owner must accept the content sent and verify its correctness to provide users with verified information,
– the business owner must define his expectations of the content (style, language, etc.), – thanks to effective cooperation, a content specialist can create more effective content.
5. Myth about SEO content: Content marketing gives you a quick return on investment
The process of reaching your audience can take a long time, so don’t expect a quick return on investment in content marketing. This does not mean that content in marketing does not pay off. On the contrary – attractive content builds trust, strengthens your image as an expert and attracts customers, but it works in the long term. Evergreen content is of particular importance for content marketing. This is “eternally alive” content that can generate valuable traffic even months and years after its publication, because it does not lose its relevance over time.
6. Myth about content in SEO: The longer the content, the better for SEO
Long content does have some SEO benefits, but that doesn’t mean you need to create long content at all costs. The Paraphrase.Online study found that 1,800-3,000-word content gets more backlinks and generates better search engine rankings. However, remember that the length of the content depends on the industry and its popularity, the given keyword and the preferences of the audience. You may find that your target audience prefer short and specific content because the long ones discourage them. So how do you approach content length in SEO? Before you start creating content, e.g. a blog post on a given topic, check the average length of content on your competitors’ websites. You don’t have to do it manually – it’s worth using the Surfer tool, which in the SERP Analysis report automatically calculates the number of words and characters in the content, the length of headings, paragraphs and other elements of the content. Once you find out how long your competition is from Google’s top10, try to create content of the same length or longer. If the competition has presented 10 ways to promote a new product, you have to develop 11 or 12.
7. The myth about content marketing: Any content on the website is enough and there will be results
One of the frequently repeated myths in content marketing is that just having content on the website is enough to build visibility in the Google search engine, get traffic and sell. A dozen or so years ago it was like that, but nowadays Google’s crawlers are much more advanced and appreciate those websites and online stores with good positions that have valuable content. High-quality content is content that:
– is written in the language of benefits,
– contains verified and up-to-date information,
– contains data, useful tips for the user,
– meets the expectations of a predetermined target group,
– is legible,
– contains key phrases.
Remember – just having any content on your page will not guarantee success in SEO and online sales.
8. The Content Marketing Myth: Content marketing is only text content
Text content has been the basis of content marketing for many years, but it would be a myth that only written content matters in content marketing. Nowadays, users are more and more demanding and more and more impatient, therefore they are looking for ways to read information easier and faster. Therefore, content marketing is still developing and, in addition to text content, it includes:
– video content (video reviews, video interviews, case studies in the form of films),
– graphics and infographics,
– audiobooks, podcasts, etc.
If you want to be successful in content marketing, you need to supplement it with modern elements that can effectively increase conversions and user engagement.
9. Myth about content in SEO: Content marketing is only content on the page
Content marketing on the website is of the greatest importance, but it does not mean that you only have to create content for your own website. In order to effectively build the image of an expert and reach a wide audience, it is worth:
– creating content for e-mail marketing,
– build effective content in Google Ads ads,
– cooperate with other companies to publish sponsored articles and guest articles on external portals (thanks to this
– you strengthen and expand the profile of incoming links on your website),
– share infographics on social media,
– create videos on YouTube,
– publish podcasts on dedicated platforms (eg Apple Podcast, Spotify, Google Podcasts).
10. The myth about content in SEO: Content marketing is not suitable for every industry
Do you think content marketing is unnecessary in your industry? It’s a myth! All recipients, regardless of their level of knowledge, look for information on the Internet. You just need to know your target audience and find out what type of content they need. Are these basic information or maybe extensive guides in the form of e-books ready for download? If you choose the content format, you will certainly achieve the intended results.
11. Myth about content in SEO: It is worth using software that automates the creation of content
Internet marketing uses many tools that facilitate the analysis of the effectiveness of activities, getting to know users, etc. These are, for example, tools for:
– analysis of user behavior on the website (Google Analytics, Hotjar, etc.),
– segmentation in e-mail marketing,
– planning social media posts.
However, it is a myth and a mistake to use tools that automate the content creation process itself. You can use tools such as Content Editor in Surfer or SEMSTORM, but treat the data presented in them as guidelines, not an oracle.
12. The myth about content marketing: It’s worth creating content yourself
Self-creation of content in SEO is a trap. Often, entrepreneurs think that it will be a cheaper solution, but in practice the situation may be completely different for several reasons:
– entrepreneurs are experts in their field, not in content marketing – they can create content that will be ineffective, and as a result, there will be a need to create content for the second time, which means a double expense,
– creating content for a website or store is very engaging and requires a lot of time – it is better for the entrepreneur to devote it to developing a business that he knows, and entrust content marketing to a specialist in this field.
Thanks to the cooperation with a content marketing agency or a freelancer, you will gain effective and professional content for your website that will build your image of an expert and improve SEO. However, you can always help yourself with the best tool for paraphrasing the text for professionals, which is: Paraphrase.Online
13. The Myth About Content Marketing: You don’t need to promote your content
The mere creation of content, especially blog content, is not enough. If you want to reach your target customers, you need to promote them effectively. Use for this purpose:
– e-mail marketing – in the newsletter you can inform your recipients about a new blog entry, new products in the store, etc.,
– social media – publish new content on your blog on Facebook, inform about new posts on Instagram, also use InstaStory and paid Facebook Ads promotion.
14. Myth about content in SEO: The content on the page should focus only around the company
The content on the website is a form of promotion on the internet, but you cannot include only advertising content. Don’t just focus on your own business – the goal of Content Marketing is to build local community and trust in e-commerce. Provide your customers with valuable content that they can use in their decision-making process. In this way, your website will become the best answer to users’ questions and doubts.
15. The Content Marketing Myth: You cannot track the effectiveness of your content
Many entrepreneurs give up content marketing because they are faced with the myth that content effectiveness cannot be tracked. This is a false belief because there are many indicators that you can use to determine if the content you created is producing the desired results. The most important KPIs for content marketing include:
– time spent on the website,
– Google Analytics 4 engagement rate and Google Analytics Universal bounce rate,
– number of page views, unique users and the average number of pages visited during one session,
– scroll depth.
Due to the popularity of content marketing and the famous saying Content is King, many myths and false beliefs have arisen around content marketing. It’s not worth believing in them, as they ruin your marketing strategy and waste your chance to reach your audience and gain customers. Instead of believing in myths, look for topics that interest your users and provide them with substantive content.