Do you want your website to quickly reach a high position in the search results? Are you wondering how to position your new website? We’ve prepared six SEO tips to help you build a website that indexes keywords well from scratch.
1. Choose a simple and catchy name for the site
A well-chosen domain name should be easy for potential customers / readers to remember. It is worth choosing a short, simple phrase that will associate customers with a specific topic – service, product, industry, brand. Uniqueness is also important, so it is worth verifying beforehand whether the selected name is already taken or whether there is a page with a similar name. A popular trend is the creation of domain names:
– based on the brand name,
– based on the keyword.
A domain with a brand name is a good solution when you want to build its recognition on the market. In turn, the use of a keyword in the name will allow you to communicate to potential recipients of the content offered. However, it should be remembered that the phrase used in the name of the page does not have a direct impact on the positioning of the new page – it is only a guide for readers. When choosing a domain name based on a keyword, you should think broadly. For example, a company that produces dresses may expand its range in the future and sell other garments as well. As a result, the use of the keyword ‘dresses’ alongside your domain name may, over time, prove to be an obstacle in the process of identifying your brand profile.
2. Create an intuitive skeleton of a new website
When planning effective positioning of the website from A to Z, you should take care of a user-friendly sitemap. The key pillars of the website should be based on the goals of the domain and the most important content. An exemplary framework may present the main page, the company page, the services page and the contact page. The structure should be hierarchical – from general to specific. Visually, it resembles Maslow’s pyramid, where you move from the most important element to the next, thematically related.
The properly created skeleton of the new page also shows the scheme of internal linking, which is one of the most important components of positioning. Internal linking is aimed at highlighting the pages important for the site by redirecting the strength of the already positioned page to the one that is just being built. The site structure helps crawlers understand the links between pages and their relevance. It also has an impact on what keywords will be associated with specific pages on your website.
To create a good skeleton of a new website, it is important to choose the right CMS for the new website. It is worth getting acquainted with the various possibilities and choosing a system that will suit you not only in terms of aesthetics, but will also be functional. To check how websites created with the selected CMS system work, you can use Google Lighthouse or Chrome Dev Tools. When choosing a system, it is worth paying attention to the number of Cross-Site Scripting (XSS) vulnerabilities, they can cause hacking of the website. For selected CMSs, it is also possible to select plugins that can improve the operation of the website and help quickly index a new page on Google. The basic plugins include:
– anti-spam plugins,
– security plugs,
– SEO plugins,
– contact form plugins,
– newsletter subscription plugins.
When using plug-ins, be careful not to duplicate them. This may be counterproductive.
3. Plan your content for the new page
If you want to build a website that will position itself well, you need to ensure its consistency. Before starting the publication, define the target group and define its needs. Content should be prepared with these people in mind. Third-party site analysis can help. Studying the activities of competitors helps to find out about trends and good practices. Check for example:
– What are their strengths and weaknesses?
– What target group did they choose?
– How does their website fare in terms of key web metrics?
– Does the site have internal broken links?
– Do they use duplicate meta descriptions and titles?
The answers to these questions will help you, among other things, to check if a competitor’s website has strong SEO. Thanks to this, it will be easier for you to determine the barrier to entering the industry, find the perfect niche for you, and you will also find tips on how to position a new website yourself.
On-site SEO should also begin with the preparation of the main content based on the selected keywords. The main pages of the website’s backbone should be based on the most important phrases that best define your offer. In order to select keywords effectively, it is best to use proven tools such as Google Keyword Planner, Ubersuggest, Ahrefs.
Long-term content planning is a good practice when creating a new website. Make a plan for yourself at least a month in advance. Complete such a schedule with planned publication dates, topics and keywords selected for the content. Knowing the dates of major industry events as well as public holidays that are related in some way to your business may help when creating your editorial calendar. It is also worth being up to date with the latest industry news to know what interests potential recipients.
4. Plan SEO optimization for the new page
If you are wondering how to position your new website, start by implementing good SEO practices. They can be divided into three groups: technical optimization, offsite optimization and onsite optimization.
Technical optimization of the website
Technical optimization is one of the foundations of building a high position of a website in the search engine. It consists of many elements, and the first step is to verify, among others:
– page loading speed,
– website structure,
– correctness of links,
– content uniqueness,
– site security,
– the use of structured data,
– the use of hreflang tags and other elements that, if improperly implemented, prevent effective positioning of the page.
The optimization activities that happen within the site itself are called on-site optimization. As with technical optimization, this also includes many different activities. However, the most important ones include taking care of valuable, unique content, the ability to respond to the needs of users, the use of keywords (in an appropriate number), and the use of H1-H6 headings. On-site optimization also includes writing good meta title and meta description (see how to write catchy meta title and meta description). It is also important to optimize the images used in the text. So far, Google algorithms cannot read information from an image, so you should include an alternative description in the page code. The aforementioned internal linking is also a necessary element.
– external linking,
– correct link profile (appropriate number of dofollow and nofollow links),
– authority, age and history of the domain
– brand popularity on the web.
5. Check the statistics and popularity of your website
Before you start working on your website, learn about the basic analytical tools that will help you evaluate the SEO effects in the future. We recommend Google Analytics for starters. It is a free tool that allows you to evaluate website traffic from different angles. Here you can check how many people visit your website, where they come from, what channels they use, on which subpages they stay most often, how the website traffic translates into the achievement of the goals, etc. Data from Google Analytics can be freely filtered and segmented, thanks to which the information obtained is more specific. When using Google Analytics, it is essential to establish conversions. The goal may be, for example, an inquiry, purchase of a product, a certain amount of time spent on the website, subscribing to the list of subscribers, creating an account. The assumed goal should be specified in the panel in order to be able to measure its effectiveness later. The “Conversions” report in Google Analytics provides information such as:
6. Follow news from the SEO industry
The last, but not least, point on this list is constantly verifying your actions and your knowledge. Recommended SEO practices are changing dynamically, they should be monitored and properly implemented. For this purpose, it is best to read articles from trusted specialists, listen to podcasts or subscribe to an industry newsletter. Remember to adjust the actions taken to the results of the analytical tools used, thanks to which you will optimize your website most effectively.
In order for a new website to bring the expected results, it is necessary to carefully plan the process of its creation. At the beginning, check the activities of the competition, define the target group, set the domain name and select the appropriate group of keywords. Then, you need to take care of technical issues – a clear, intuitive website skeleton, selection of analytical tools, publication planning and implementation of SEO principles. By following these guidelines, you can quickly position a new page on Google.