SEO optimization is one of the most effective strategies to increase the visibility of a website on the web. However, let’s face it – it takes a lot of time and requires a large, multi-stage commitment. One way to make this process easier is to use SEO automation. It will help you act faster, simplify boring tasks and help you gain new customers.
What is automation in SEO?
Automation in website positioning strategy is a set of solutions that allow you to perform tasks without much human intervention. Various SEO tools and software are used for this purpose. Using SEO automation allows you not only to reduce the amount of work, but also to speed up the achievement of results.
What elements of your SEO strategy can you automate?
Website positioning is a multi-element process and this is one of the reasons why you have to wait a while for the first effects of SEO. To speed up this process, you can use the solutions below.
Automatic website monitoring
This is one of the most important elements of running an SEO strategy. Running optimization without monitoring changes is absolutely pointless – you won’t know if the solutions you take are effective and if you need to make any changes. Unfortunately, manually monitoring your site can take a long time, especially if there are many items on your site to monitor. Using automated solutions, you can check, for example:
– page loading time,
– Site availability time,
– The presence of broken website links.
Automatic position tracking in Google results
SEO optimization aims to ensure that the website ranks high in the search results for selected keywords. They can dynamically change over time depending on the actions you take, as well as depending on the actions taken by your competitors. Tracking position changes yourself is especially difficult when you have hundreds of pages on your site. To simplify this process, you can use special SEO tools that will make it possible for you to track all your pages (both new and old) and check their rankings over time.
Automatic analysis of backlinks
Link Building is one of the most important Google ranking factors because it improves trust and increases the authority of your website. However, the amount of links you get is not more important than their quality, so you also need to monitor whether you are getting strong positioning links. SEO automation will make it much easier for you to study each of the factors affecting your backlink profile.
Automatic competition monitoring
Your position in search results is affected not only by what actions you take, but also by how your competition works. It is important to know your competition well – how it works, strengths and weaknesses, as well as the results achieved. Unfortunately, the simultaneous monitoring of many companies requires far too much time, which is why the implementation of competition monitoring automation is usually a necessary solution in this situation.
How to prepare for the implementation of SEO automation?
Before you implement SEO automation, be sure to familiarize yourself with the current state of your optimization strategy. This way you will know what you need to prioritize and give your strategy more sense. An SEO audit should include the following information:
– Website visibility in Google
– Profile of links leading to the page
– Page loading speed
– Website optimization deficiencies
Proven tools for SEO automation
You have to remember that automation is an activity carried out by a specially programmed tool, therefore it is prone to errors. Therefore, when developing your SEO strategy, you cannot afford to use untested, dubious quality tools. It is definitely better to invest a little more than to opt for something that will not give you real results. As a website positioning agency, we recommend the following tools to your attention.
Screaming Frog – is one of the most popular SEO crawlers that supports the analysis of website visibility on the web. Its big advantage is that its basic version is available for free – it can index 500 URLs. If your site is more extensive, you can take advantage of the unlimited indexing package, which costs £149 per year. Screaming Frog allows you to automatically prompt elements such as: canonical tags, status codes, titles, headers, etc. It can also be integrated with Google Analytics and Google Search Console.
Ahrefs – is a multi-functional SEO automation tool that you can use, for example, to monitor backlinks to your site, as well as to your competitor’s site. With Ahrefs, you can also check your site’s position in search results. An interesting solution is the ability to receive alerts related to, for example, new backlinks, lost links, new mention of your company.
Google Search Console – is another of the recommended crawlers, which is completely free. Using it, you can quickly obtain information about errors on the website, as well as improve communication with Google in order to remove them. Using GSC, you see your website from the perspective of search engine algorithms, which will help you optimize your website. Google Search Console will also help you index your site and test its speed.
Ubersuggest – one of the valued tools is also Ubersuggest prepared by Neil Patel, known in the SEO industry. The main function of this tool is to support keyword research and content ideas. Ubersuggest shows the number of searches, the level of difficulty, as well as the CPC with a trend graph. There you can also check the level of traffic on the site and the number of incoming links to the site. It’s good to know that Ubersuggest provides a seven-day trial period. You can also use three free searches per day.
Is automation in SEO safe?
According to our research from Parpahrase.Online, the overall value of marketing automation will be as much as $25 billion. More and more companies are choosing to use it – it is one of the most important trends in the industry, it should not be ignored. SEO automation is also a great help to speed up the work carried out. According to the results of research presented by Adobe, companies that decided to automate their marketing achieved as much as 15% more sales and a 12% reduction in overall marketing costs.
However, is it a completely safe solution? You must remember that these are automatic actions, and therefore uncontrolled by humans. You cannot fully trust your results to automated solutions and you should work with specialists who will oversee the results presented in the tools. If you have the appropriate knowledge and experience in the field of SEO, you do not have to be afraid of using SEO machines in your optimization strategy.
What is an alternative solution to SEO automation?
You may have noticed that there is no SEO automation tool that covers all functions at once. As such, you will need to access several of them and also hire someone who is experienced in SEO optimization. It may seem like a big investment, so working with a professional SEO agency may be a good alternative for you. Then, as part of cooperation, you will get much more benefits, including:
– A dedicated team of experts overseeing your SEO strategy,
– Direct contact with an SEO specialist,
– Conversion optimization as an element of positioning,
– Achieving better results thanks to comprehensive work,
– Providing the required resources (training, guidance, tools, etc.)
– Constant analysis of results and observation of competition results.
SEO automation, or how to streamline labor-intensive tasks in the SEO strategy? Summary
SEO optimization can be much faster and simpler if you decide to use automation. There are many tools on the market that can help you with this process. Remember, however, to choose trusted, proven solutions, and to use automation in cooperation with a website positioning specialist or an SEO agency. Then you can be sure that your SEO strategy will develop in the right direction.