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How to choose a domain name for a website?

Are you setting up a new website or shop? One of the most important decisions you will need to make is choosing a domain name. The right domain address can help you achieve satisfactory results in positioning your company’s website. Does the domain name affect SEO results and how to choose a SEO-friendly domain address? Get to know our tips!

What is a domain?

What is a domain? It is a user-friendly address where you can find a specific website, shop or post office. It consists of three elements:
– top-level domains (suffix) – this is the ending of the address in the form of pl, com, org and others,
– domain name (IP address),
– subdomains (optional).

The combination of the top-level domain and the domain name is the primary domain. These two elements are enough to find the right address on the Internet. Remember that the http or https protocol is not part of the domain.

Does the domain name affect SEO?

Are you wondering what domain name will be appropriate in the context of the planned SEO activities? In practice, you can position any domain. In the past, some website owners would include keywords in the domain address to facilitate SEO efforts. Currently, this strategy does not work and the presence of key phrases in the domain name does not matter for positioning. John Mueller Google himself admitted it in one of the films “Ask Google”.

Moreover, saturating your URL with keywords can lead to Google considering your website spam. In practice, a proven solution is to choose a branded domain name that will serve you in the long term instead of an address with keywords. Placing your brand name in the domain can make it easier for you to build your image on the web, because a specific brand is easier to remember. Avoid a domain address that may be confusing to the user.

Domain name (address) in positioning – practical tips on how to choose a domain name

Although the domain name does not affect the SEO effects, it is worth taking care of it in such a way that it is catchy and easy to remember, and also helps to promote our website on the Internet. How to choose a domain for a website or store? Take advantage of our tips!

– Keep your domain address short, catchy, and easy to remember,
 – Invest in a proven top-level domain (TLD) – preferably a national domain,
 – Avoid a domain address with an exact match, only with keywords ,
– Include your brand name in the domain address ,
– Do not include goods marks in domain names (e.g. wordpress),
– Do not use hyphens in the domain name,
– Choose proven top-level domains (TLDs),
– Do not worry about the age of the domain – it does not have too much influence on SEO results, check the history of the domain, take care of the UX and usability of the website,
– Use subfolders instead of subdomains.

Does the length of the domain name matter?

A shorter domain name is a better domain name! Why? Because it’s easier to save, pronounce, share. Moreover, if your domain is short, Google users and algorithms will not need to shorten it further on social media and in search results. The domain name will always be visible in its entirety, no matter where it is located. Avoid numbers and incomprehensible characters in domain addresses. Make sure your domain name is 15 characters or less. As the usability and user experience have an increasing impact on the sales results of websites, the domain address should also be friendly to the potential customer.

Which domain name should I choose?

Make sure the domain address is catchy and easy to remember – then users will be more likely to talk about it, and it will be easier for you to promote your services on the Internet in both free and paid search results and in social media. As the usability and user experience have an increasing impact on the sales results of websites, the domain address should also be friendly to the potential customer.

Avoid a domain address with an exact match, with keywords only

Until a few years ago, website owners often chose a domain address with a keyword because it had a positive effect on the website’s position in search results. Currently, the domain address is not a ranking factor, so avoid using exact match keywords in the domain address that suggest what you do and what type of business you do. It will not bring better SEO results, and may have a negative impact on your company’s recognition on the market.

Include your brand name in the domain address

Do you want to build your company’s recognition thanks to the domain name? Instead of using keywords, include your brand name in it. This way, you will make it easier for other websites to link to your page and also make your domain address catchy and easy to remember. Take a look at the domains google.com or amazon.com – none of them contain keywords. They don’t really need it at all due to their high popularity and recognition.

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